The New Now, On Sustainability

Sustainability is a massive & broad topic.

It includes: People, Environment, Economic & Agriculture.

Much more than Fashion Trends.

Different Retailers are tackling it in different ways.

• Social Responsibility

• Brand Message

• Mission, Vision & Values

Thoughts & Conversation on Sustainability:

Supply Chain

From cotton fields to sowing the crops (irrigation systems & how much water cotton is using) Is organic cotton better than regular cotton?

Brand Strategy and the Company's Philosophy.

By identifying oneself as a sustainable brand and being transparent about how the brand is sustainable.

Filtered through out.

Planet, People & Profit (Push & Pull)

Textile Point of View:

• Carbon Foot Print

• Raw Material

• Where you buy your fabric from

• Transparency from the suppliers (even though sourced in the city you reside in)

• Where is it going to be manufactured

• The working conditions of the employees

• Logistics; (Transportation etc)

• Government Certified ( getting the government bodies involved)

• Fair trade (SA 8000)

• Natural Fibers as opposed to Man Made.

Consumer & Sustainability:

• Educating consumer about sustainability as well as educating yourself

• Consumers will consider sustainability in their choices

• Waste no more. The art of being Mindful

• Protecting the natural resources, the environment & the natural Habitat

• Spread awareness about sustainability and it will be considered in everyday life

• Evaluate it & understand

• Make it a choice

• Quality vs Quantity