Sustainability is a massive & broad topic.
It includes: People, Environment, Economic & Agriculture.
Much more than Fashion Trends.
Different Retailers are tackling it in different ways.
Mission, Vision & Values
Thoughts & Conversation on Sustainability:
From cotton fields to sowing the crops (irrigation systems & how much water cotton is using) Is organic cotton better than regular cotton?
Brand Strategy and the Company's Philosophy.
By identifying oneself as a sustainable brand and being transparent about how the brand is sustainable.
Filtered through out.
Planet, People & Profit (Push & Pull)
Textile Point of View:
Carbon Foot Print
Where you buy your fabric from
Transparency from the suppliers (even though sourced in the city you reside in)
Where is it going to be manufactured
The working conditions of the employees
Logistics; (Transportation etc)
Government Certified ( getting the government bodies involved)
Fair trade (SA 8000)
Natural Fibers as opposed to Man Made.
Consumer & Sustainability:
Educating consumer about sustainability as well as educating yourself
Consumers will consider sustainability in their choices
Waste no more. The art of being Mindful
Protecting the natural resources, the environment & the natural Habitat
Spread awareness about sustainability and it will be considered in everyday life
Evaluate it & understand
Make it a choice
Quality vs Quantity